Aloft by Starwood

Despite the negative feedbacks of the timeshare industry, still, one of the world’s top major hotel chain Starwood Hotels & Resorts Worldwide Inc, invested on further timeshare constructions.

We all know that the economic downfall of timeshares started in 2008 wherein it affected the timeshare sales of timeshare investors. Many of them have cut down jobs, closed their offices, converted the timeshare units into another type, and stopped further construction of timeshare units. One of which was Starwood. Other companies that were affected by the recession were Marriott Intl., Wyndham Hotels and Resorts, etc.

The slight increase in timeshare sales in the early part of 2010, had given hope to timeshare developers such as Starwood. And so, their immediate plan to save the timeshare industry was to continue its services to timeshare lovers. This year, Starwood shall open aloft in various cities like Beijing, Sydney, and Bangkok.

Aloft Beijing shall boast for its fitness room, conference rooms, three restaurants, and swimming pools. 200 rooms are intended for its location in Haidan district that is a combination of offices and residences.

Less than one mile from the Sydney International Airport, aloft Sydney will stand high with its 161 rooms, conference rooms, and “self-serve pantry with healthy and convenient foods and drinks”.

The last but not the least is aloft Bangkok that will be located near the shopping and entertainment districts. It will have 308 rooms and facilities such as restaurants, bar, fitness gym, conference rooms, and indoor pools.

The idea of aloft was developed to cater to those who wanted to experience an alternative lodging that is stylish. Bangkok is the perfect place where the aloft should be located since it is the most important economic lifestyle centers in Asia.

Aloft tries to show the Asia Pacific of what it can offer. It aims to let the guests enjoy as the result of a rigid concept of customized prototype and unique features to target its market. It is a product of W Hotels that is committed to bringing people together. It is the newest vacation resort from the W Hotel family that is expected to reach in 500 locations by 2012.